Facebook Timeline has been available for personal pages for some time now, but the design wasn’t available to most businesses until the morning of February 29th. All Facebook Pages will be automatically converted to the new Facebook Timeline design on March 30th, 2012. While the Facebook Timeline’s new design no longer allows for setting a default landing tab, it does provide some new opportunities for engagement and promotion. Here’s a quick tour of some of the new design elements:
1. Cover Photo
The 851 x 315-pixel cover photo is an opportunity to describe your business with one, powerful image. Facebook warns that the space “is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright.” It’s probably safest to not have a call to action of any kind in your cover photo. Make sure that your image is high resolution to avoid a messy, blurred look. Your cover photo will be added to a Cover Photo album.
2. Profile Picture
This square image must have a source image file that’s at least 180 x 180 pixels, although it actually displays as 124 x 125. It’s best to use this space for your logo. You can also create a continuation of your cover photo image the way HyperArts did below. Note that the profile picture has a 4-pixel white border and 1-pixel outline with an RGB of B3B3B3.
3. Custom Tab Images
You can now create custom images for apps such as iframe Page tabs. You cannot create custom images for standard tabs such as Photos, Notes and Likes. Your custom tab image can be a JPG, GIF, or PNG file. If the image is larger than 111 x 74 pixels, it will be resized and converted. The file size limit 5 MB. If your upload does not work, try a smaller picture. These images have a 1-pixel outline with an RGB of D9D9D9. On hover, the outline darkens and a 2-pixel white border appears.
4. iframe Page Tab Width
iframe Page tabs now have an optional width of 810 pixels that can be set in the app. You can take advantage of this real estate and widen your current page tabs. Third party iframe Page tab applications such as Static HTML have already set their apps to 810 pixels in width.
Check out the available new horizontal space by looking at the margins of one of Coca Cola’s existing Page tabs, pictured below. Note also that the Like button is located in the top right, so any arrows that were pointing to the previous Like button location should be re-oriented.
5. About Section
You can add a three line description of your product or service plus a call to action, such as a link to your website, to this highly visible area.
Use the handy new admin panel to examine your Page’s Notifications, New Likes, Insights, and Messages. Facebook has really taken their business page features to the next level, so take advantage of them and bring more positive attention to your business.